Budweiser Reserve Copper Lager
Budweiser and Jim Beam Bourbon officially unveil their highly anticipated collaborative brew Budweiser Reserve Copper Lager. The new beer celebrates two all-American brands that survived Prohibition and have thrived in their respective businesses for a collective 365 years.
Stroll into any happy hour, and one of the more popular combos is likely to be a beer and a shot. For Budweiser marketers, a light-bulb went on when they saw how often people were pairing a bottle of Bud with a shot of Jim Beam. Now the two iconic American brands have officially teamed up on a new limited-edition beer called Budweiser Reserve Copper Lager. It’s not some bastardized boilermaker, but rather a darker ale aged on Jim Beam bourbon barrel staves.