Booker's Little Book Chapter 1 The Easy


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Booker's Little Book Freddie Noe

2017 #11 • Little Book “The Easy”

The very first product release from Freddie Noe, son of Jim Beam Master Distiller Fred Noe. “The Easy” is the first of what will become an annual, limited edition release and each one will be a unique blend selected by Freddie.

It’s been noted that Booker Noe, Freddie’s grandfather who was the Master Distiller for which Booker’s whiskey is named, once declared: “He’s got a good sniffer on him. He’ll go far in the family business.” Freddie joined the Kentucky distillery team in 2013, working at nearly every job from cleaning and maintenance to apprenticing during the distillation process. It was during his training in research and development that he discovered his favorite part of making whiskey was blending. That was when the idea for Little Book came to fruition.

Freddie spent over a year tasting and selecting whiskeys until he found a flavor profile that satisfied him.